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Sun Sailor Newspaper
New Year, New You...By Paul Wahl. Tom Lybeck has seen it before. The year dawns and people begin looking for ways to fulfill their New Year's resolution to lose weight and get in shape. Lybeck, fitness sales director for STEELE Fitness, said the key is to change your lifestyle and think long-term, rather than trying to undo years of inactivity in a few months. "Don't try to change the world in day," said Lybeck, 31, ... CONTINUE READING/DOWNLOAD
Sun Sailor Newspaper
New Year, New You...By Paul Wahl. Tom Lybeck has seen it before. The year dawns and people begin looking for ways to fulfill their New Year's resolution to lose weight and get in shape. Lybeck, fitness sales director for STEELE Fitness, said the key is to change your lifestyle and think long-term, rather than trying to undo years of inactivity in a few months. "Don't try to change the world in day," said Lybeck, 31, ... CONTINUE READING/DOWNLOAD

Minneapolis St. Paul Business Journal
24/7 Fitness Will go Upscale...By John Vomhoff Jr. Steele Fitness is launching a line of upscale, 24-hour health clubs following its August acquisition by Snap Fitness Inc. The new Steele365 clubs will be between 5,000 and 6,000 square feet, comparable to a standard Snap Fitness location. They will feature high-end locker rooms, towel service, an around-the-clock concierge, complimentary group classes and access to Steele’s p... CONTINUE READING/DOWNLOAD
Minneapolis St. Paul Business Journal
24/7 Fitness Will go Upscale...By John Vomhoff Jr. Steele Fitness is launching a line of upscale, 24-hour health clubs following its August acquisition by Snap Fitness Inc. The new Steele365 clubs will be between 5,000 and 6,000 square feet, comparable to a standard Snap Fitness location. They will feature high-end locker rooms, towel service, an around-the-clock concierge, complimentary group classes and access to Steele’s p... CONTINUE READING/DOWNLOAD

Twin Cities Business Magazine
STEELE Fitness Keeps Finding New Ways to Grow...By Suzy Frisch. Steele Fitness isn’t just about personal training anymore. The company launched in 2002 as a one-man mobile service has grown to include five Twin Cities–area training clubs, athletic apparel, equipment sales, and a corporate fitness business. Founder and CEO Steele Smiley always seems to have a new deal cooking.

“If I’m not running around with my hair on fire, I ... CONTINUE READING/DOWNLOAD
Twin Cities Business Magazine
STEELE Fitness Keeps Finding New Ways to Grow...By Suzy Frisch. Steele Fitness isn’t just about personal training anymore. The company launched in 2002 as a one-man mobile service has grown to include five Twin Cities–area training clubs, athletic apparel, equipment sales, and a corporate fitness business. Founder and CEO Steele Smiley always seems to have a new deal cooking.

“If I’m not running around with my hair on fire, I... CONTINUE READING/DOWNLOAD

Star Tribune
STEELE Fitness and Under Armour to open co-branded stores...By Thomas Lee. Steele Fitness is strapping on its Under Armour. The Golden Valley-based chain of upscale fitness centers recently signed a deal with athletic wear maker Under Armour to open a retail store in Edina. The 2,500-square-foot store at 50th and France Avenue, to be called Under Armour for Steele, will open in May and feature thousands of co-branded workout apparel items, including yoga p... CONTINUE READING/DOWNLOAD
Star Tribune
STEELE Fitness and Under Armour to open co-branded stores...By Thomas Lee. Steele Fitness is strapping on its Under Armour. The Golden Valley-based chain of upscale fitness centers recently signed a deal with athletic wear maker Under Armour to open a retail store in Edina. The 2,500-square-foot store at 50th and France Avenue, to be called Under Armour for Steele, will open in May and feature thousands of co-branded workout apparel items, including yoga p... CONTINUE READING/DOWNLOAD

Minneapolis St. Paul Business Journal
40 Under 40: Steele Smiley...By Mark Reilly. Steele Smiley started a home-fitness company in 2002 with the goal of being just that: A home-fitness company. But the business has grown much beyond that: Steele Inc. has since opened five fitness club locations, including one in a newly redeveloped block in downtown Minneapolis and another in Excelsior.

The business serves nearly 15,000 corporate clients and 7,000 priv ... CONTINUE READING/DOWNLOAD
Minneapolis St. Paul Business Journal
40 Under 40: Steele Smiley...By Mark Reilly. Steele Smiley started a home-fitness company in 2002 with the goal of being just that: A home-fitness company. But the business has grown much beyond that: Steele Inc. has since opened five fitness club locations, including one in a newly redeveloped block in downtown Minneapolis and another in Excelsior.

The business serves nearly 15,000 corporate clients and 7,000 priv... CONTINUE READING/DOWNLOAD

Minneapolis St. Paul Magazine
Let's Get Physical!...By Allison Kaplan. Suddenly boutique gyms are everywhere—with boxing or barre, classes for new moms or boomers. Take a walk in our gym shoes to find the one that’s best for you. It’s there, like a wagging finger, every time we drop off the dry-cleaning or pick up a pizza: another fitness studio. Rare is the strip mall these days that does not include some sort of boutique gym—be it yoga o... CONTINUE READING/DOWNLOAD
Minneapolis St. Paul Magazine
Let's Get Physical!...By Allison Kaplan. Suddenly boutique gyms are everywhere—with boxing or barre, classes for new moms or boomers. Take a walk in our gym shoes to find the one that’s best for you. It’s there, like a wagging finger, every time we drop off the dry-cleaning or pick up a pizza: another fitness studio. Rare is the strip mall these days that does not include some sort of boutique gym—be it yoga o... CONTINUE READING/DOWNLOAD

The Journal
STEELE Fitness Opens New Downtown Location...By Jeremy Zoss. LORING PARK — Upscale fitness and personal training company Steele Fitness has opened its newest location above Lunds Wine and Spirits, returning the company to its downtown roots. Founded in 2005 as an in-home training service, Steele Fitness opened its first retail location in Butler Square. The original store was open for a year before expanding to locations in St. Paul, Edina ... CONTINUE READING/DOWNLOAD
The Journal
STEELE Fitness Opens New Downtown Location...By Jeremy Zoss. LORING PARK — Upscale fitness and personal training company Steele Fitness has opened its newest location above Lunds Wine and Spirits, returning the company to its downtown roots. Founded in 2005 as an in-home training service, Steele Fitness opened its first retail location in Butler Square. The original store was open for a year before expanding to locations in St. Paul, Edina... CONTINUE READING/DOWNLOAD

Star Tribune
Taking Fitness Upscale...By David Phelps. Steele Smiley had a ticket to Wall Street a decade ago, but he took a detour to Minnesota where he decided to take a run at the personal fitness craze. Ten years later he's still in the fitness business, soon to have five Steele Fitness centers, including a just-opened one in downtown Minneapolis and a growing corporate practice. In a competitive market that features 24-hour fitn... CONTINUE READING/DOWNLOAD
Star Tribune
Taking Fitness Upscale...By David Phelps. Steele Smiley had a ticket to Wall Street a decade ago, but he took a detour to Minnesota where he decided to take a run at the personal fitness craze. Ten years later he's still in the fitness business, soon to have five Steele Fitness centers, including a just-opened one in downtown Minneapolis and a growing corporate practice. In a competitive market that features 24-hour fitn... CONTINUE READING/DOWNLOAD


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